Toasty Tides
Creating a food truck’s unique identity.
As part of my work for JW Marriott Miami Turnberry Resort & Spa, I was tasked with naming a new food truck operating at the resort’s on-site waterpark: Tidal Cove. I had already written the copy for the website, but—for this project—the objectives were very specific. Messaging had to communicate the food truck’s waterpark setting while incorporating a reference to their menu, which features grilled cheese sandwiches and savory panini selections. After some brainstorming, Toasty Tides was born.
