With Lake Nona Wave Hotel, I’ve contributed to many parts of the marketing process. This has been a client of mine for a few years, starting before the hotel opened. I worked directly with the art director to ensure this dynamic, tech-forward hotel had a consistent voice, which I implemented while writing the website.

Most recently, I’ve been regularly strategizing this hotel’s paid ads, providing creative direction to our team of social designers while writing all components of the ad copy. Here, you’ll find an ad I provided copy and creative direction for. Our team made this ad to promote special Magical Dining menus at the hotel’s on-site restaurants, Haven and BACÁN.