As a content strategist at Tambourine, I’m responsible for writing copy featured on social ads for a wide range of clients in hospitality. In addition, I collaborate with designers to strategize social ads through image selection, animation, and other visual elements. Each of these details must align with the brand and the copy to keep things cohesive and effective.
Kaiya Beach Resort - Brand Awareness
Here, you will find one example of an introductory brand awareness ad that I strategized for Kaiya Beach Resort—a new luxury resort and living community located in Inland Beach, Florida. I wrote the copy for this ad, and also directed our design team, strategizing the overall look and feel. It’s my job to effectively communicate the brand’s message and utilize the client’s assets in the best possible way.